Continuation on Perceptual Processes

Perceptual Accentuation

Perceptual Accentuation leads you to see what you want to see.

Leads you to perceive what you need or want is really there and to fail to perceive what you don’t want to perceive.

Leads you to perceive and remember positive qualities more than negative ones and thus can distort your perception on others.

For example, by showing a RM50 note to a poor kid, the kid see a lot of money and means a lot to him. But if showing the same note to a rich kid who has more of those notes, he will see it as a mere of something insignificant compare to a new game console.


Primacy-Recency

Primacy and recently effect is the tendency to use earlier information to get a general idea about a person and to use later information to make this impression more specific. When later information is discrepant with earlier information, people tend to regard the first information as revealing the REAL person and to explain away later information as not typical.

People pay more attention to information that is presented when they are first trying to form an impression about someone.

Provided six adjectives to describe a person:
intelligent, industrious, impulsive, critical, stubborn, envious
Others given these six same words in reverse order:
They were asked to fill in a rating sheet to evaluate the person after they heard those six words: on how happy, how sociable, etc. –
The first group gave higher ratings: the primacy effect. The later evidence is interpreted in the light of first impressions

A negative first impression is more resistant to change than a positive one.


Consistency

To maintain balance among perceptions or attitudes is called as consistency.
1. You expect a person to like you.
2. You expect a person to you disliked to dislike you.
3. You expect a friend to like a friend.
4. You expect a friend to dislike your enemy.
5. You expect your enemy to dislike your friend.
6. You expect your enemy to like the other enemy.

Most people have such attitude because it is the way to happen. Unless specific circumstances happen, only will they change their perceptions.